In the UK, sports betting apps generated £2.36 billion in revenue in 2022.Sport betting apps in the United States brought in $7.4 billion revenue in 2022, a 71% increase on the previous year.We have collected data and statistics on the sports betting market. It is expected that there will be some change in this law over the next decade, as the Indian Premier League continues to grow in popularity across the country. There are a few countries which have outright bans on sports betting, one of the most notable being India. Bet365 was one of the first to recognize the value of online betting, and is now the lead platform when it comes to in-app sports betting. In the UK, sports betting has not had the same restrictions and several of the big players have been in the market for decades.

This is an issue many national and intra-national leagues are facing, as sports betting becomes more embedded into every aspect of the sport. This culture change in the US has been followed by a growing dependence from leagues on the revenue from betting adverts and sponsorship. Book a strategy call with George today and unlock your app’s growth, conversion and retention potential.

We will update this glossary as time goes by to keep it as contextually relevant as possible so you won’t find yourself being lost in translation when you expand your business to other markets.Book a marketing strategy call with former Apple marketing lead, George.įavoured is a full funnel app marketing agency founded by former Apple marketing lead, George. We hope you’ll find this list helps you gain a greater understanding and a framework from whence to understand complicated betting shop jargon, and interact with your target audience in their language.Īt the very least, we hope it serves as a reference whenever you encounter different betting terms in the US and UK sportsbooks, websites, or forums.

Our list of commonly-used sports betting terms and glossary includes terms that describe the most common betting practices punters use on both sides of the Atlantic. Lingo changes over time as it becomes increasingly sophisticated, which makes betting terminology not easy to wrap your head around. It takes so many different terms across a wide range of sports – and this is not going to change soon.

The world of betting has a lot of facets to it.

Betting on uk sports from usa